Promotional Experiences - First Year of the BA/BSc in Events and Promotion Management

Assessment Criteria

Criterion 1:  Knowledge of:

Marketing events and promotional experiences to grow brand awareness, loyalty, and customer engagement

Criterion 2: Understanding through the application of:

Market research, applied practices and principles to design a promotional experience

Criterion 3: Technical and applied skills through:

Effective communication of concepts, principles and ideas

Assessment Brief

Brief 1 - Presentation

You will give a 12-15 minute presentation detailing the concept of your promotional experience, integrating the concepts and frameworks featured in this unit and demonstrating thereof your understanding of the unit.

This presentation in PowerPoint will be built to integrate the new concepts and frameworks you will be learning. There will be opportunities to get feedback from your tutor and peers before the final presentation in class through tutorials and workshops.

Feedback Provided

Fraser,

This is an innovative project and an aesthetically very pleasing presentation. You demonstrate a coherent approach to project management and creative thinking, and your work constitutes a solid foundation on which you can build. Well done!

Your introduction is clear, concise and to the point and your brand is well-defined with clear values and a consistent way to implement them. Strong brand name and identity; too bad the website is not available - I checked. :)

The values are aligned with the mission to educate the consumer while reducing harm at all steps of the product supply chain.

You understand clearly the rationale and principles behind promotional experiences. The challenge is interesting - though fun is one of your values, competitiveness is outside of your core values and the challenge is potentially dangerous. Your brand is about connection and interdependence, I am wondering if there was a way to design a "collaborative" challenge which could allow you to use the synergy with the 2021 climate change conference. Also, there are logistical problems and legal liabilities around the challenge.

I would have liked to see how you imagined you could make use of social media to boost your brand awareness and narrow down further your target market through customer avatars and your brand archetype. 

As a side note, because of Covid-19, the use of reusable cups has been forbidden in cafés. I am curious to know if their use will resume or if we are witnessing a durable trend which will have a lasting effect on the environment. 

Overall good work Fraser!